The name doesn't fit

I have to say I find Bob Cringely consistently clever and amusing. For instance, in this column, entitled "Killer Apps" he manages to slam Sun in a brutally honest and funny way:

...Sun is simply doomed. Their software isn't better, their hardware isn't better, and they can't see themselves as anything but a maker of hardware or software, so my simple recommendation is that they take the rest of their cash and try entering a hot new field like -- say -- space flight. Or making really fine cakes. The world will always need fine baked goods. Or just give it back to the shareholders. Really.

And he nails why Microsoft is not on a righteous path to domination of the technological future:

Microsoft tends to assume that if the PC goes away it will be replaced by something -- ONE thing -- when in fact it looks like the platform will be at least bifurcated between televisions and mobile phones, neither of which Microsoft dominates and neither of which it is likely to dominate.

Which succinctly captures why the "one converged device" vs. "many purpose-built devices" debate is so darn important and interesting. And why MSFT doesn't get it. Nice job.